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Green Choice Certificación de Turismo Sostenible

Demonstrate your commitment to sustainability with a recognized sustainable tourism certification and build trust among travelers, partners, and global platforms.

A practical way to get started with sustainable tourism certification, without unnecessary complications.

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    Recognized by Booking.com

    Hotels certified with Green Choice can now appear on Booking.com with a recognized sustainability certification label.

    Stand out to travelers who value sustainability and gain visibility where booking decisions are made.

    ✅ Reliable sustainability recognition
    ✅ Greater visibility during the booking process
    ✅ A simple entry point to sustainable tourism

    Discover Green Choice
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    Key points

    Green Choice is a sustainable tourism certification designed to help tourism businesses validate and communicate their environmental and social impact.

    • Independent third-party certification.

    • Accessible and scalable approach.

    • Increases visibility in sustainable tourism markets.

    Why Green Choice is becoming a requirement

    Sustainable tourism is no longer a niche; it is becoming a market requirement. Travelers, booking platforms, and regulators are moving away from unverified sustainability claims and towards credible, third-party certified sustainable tourism practices.

    Unverified claims are no longer enough.

    Green Choice offers a practical and accessible sustainable tourism certification to help businesses meet these expectations and compete in global markets.

    Make your sustainability visible

    What does Green Choice assess?

    The Green Choice sustainable tourism certification assesses tourism businesses based on 4 key sustainability pillars.

    Applicable to hotels, eco-lodges, and accommodations committed to responsible tourism.

    Differentiate your tourism business and make it visible

    Green Choice is designed as a practical entry point to sustainable tourism certification, especially for businesses that are not yet ready for more complex or costly schemes.

    • Access sustainable tourism certification without unnecessary complexity.

    • Position your business on global tourism platforms and distribution channels.

    • Build trust among travelers and international partners.

    • Start your certification process with a scalable, step-by-step approach.

    • Communicate your sustainability performance and increase your market visibility.

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    Turn your sustainability efforts into a competitive advantage, not just a claim.

    Who can apply?

    Green Choice is designed for tourism businesses that want to start or strengthen their sustainability journey without the complexity of advanced sustainable tourism certification schemes, such as GSTC-recognized standards and other internationally recognized programs.

    • 3★ hotels and independent accommodations

    • Eco-lodges and nature tourism

    • Rural and community-based tourism initiatives

    • Growing tourism businesses with limited resources

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    77% of 3-star hotels still do not have sustainable certification. Is your hotel ready to stand out?

    One standard.

    Three achievement levels

    A step-by-step approach aligned with your level of maturity.

    Why Control Union?

    Your certification partner for Green Choice

    Control Union is an approved certification body for the Green Choice standard, offering independent audits and certification services worldwide.

    • Global network of auditors and experts
    • Independent and credible third-party certification
    • Experience in sustainable tourism and global standards
    • Local knowledge with international consistency

    Frequently Asked Questions

    Green Choice is a sustainable tourism certification that verifies a company’s environmental, social, and operational practices.

    Hotels, eco-lodges, and tourism accommodations that want to demonstrate responsible and sustainable tourism operations.

    Yes. Certification is carried out by independent and approved certification bodies, such as Control Union.

    The certification is valid for three years, with annual audits to maintain compliance.

    Start the process today!

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